Category: Uncategorized

  • How Important is Branding?

    How Important is Branding?

    Customers today have what wasn’t available maybe even as recent as 10 years ago. And that’s options. From investment companies to bakeries, to web developers and more, one thing a customer will always be able to find is “somebody else to do it”.  Branding can make a significant difference in customer acquisition and loyalty, as…

  • Why Tracking Data Matters to Your Bottom Line

    Why Tracking Data Matters to Your Bottom Line

    In the ever-evolving digital landscape, data tracking emerges as one of the most powerful tools for website owners. From understanding user behavior, optimizing ad campaigns, or streamlining inventory management, comprehensive data tracking is the key to staying competitive and ensuring long-term success. In fact, over 80% of businesses utilizing their data tracking correctly have experienced…

  • What Should My Marketing Budget Be?

    What Should My Marketing Budget Be?

    Marketing looks different for every business. There are unique strategies and extensive planning efforts that go into a marketing strategy.  What works for one, may not work for others, and we all know this. But how do you set up a marketing budget according to your industry? Before we get to the how, let’s start…

  • Wix, Squarespace, or WordPress? The Battle of the Website Builders

    Wix, Squarespace, or WordPress? The Battle of the Website Builders

    There are no shortages of opinions when it comes to which website builder is best. Here, we are going to break down Wix, Squarespace, and WordPress to help you make a more informed decision for your brand! We’ll go through the pros and cons of each. We do not get incentives for any of these…

  • Google Not Ranking Your Site? Find Out Why!

    Google Not Ranking Your Site? Find Out Why!

    You’ve added the keywords and did all the research to figure out how to present your content on your website. But Google is still not ranking you! It takes a little more for Google to recognize your website as legitimate. Let’s get to the top 3 reasons you are not being ranked by Google. One…

  • Which eCommerce Platform Suits Your Business

    Which eCommerce Platform Suits Your Business

    Get to the bottom of what makes online businesses thrive on Shopify, WordPress, Wix, Squarespace, or BigCommerce. When Covid-19 hit, people were forced to find new ways to get the products they needed. ECommerce had a giant jump in sales, going from $571 billion in 2019 to over $815 billion by 2020. And that’s just…

  • How Much Should I Spend on Google Ads?

    How Much Should I Spend on Google Ads?

    We all want to stay relevant. Social media has taken our attention span and shortened it to about 5 seconds. Which means reaching a customer may be easy, but holding their attention, that’s where the water gets a little murky. While some businesses are spending thousands of dollars on ads, others are spending as little…

  • Google Analytics or Google Search Console?

    Google Analytics or Google Search Console?

    Let us start by saying Google Analytics (GA) and Google Search Console (GSC) are both equally important. Now, the purposes they serve are completely different, and depending on what your business needs are will determine which program to use.  Google Analytics Google Analytics provides detailed, user-oriented information such as website user traffic, visitor demographics, user…

  • 3 Ways Using AI Can Save Your Business Time

    3 Ways Using AI Can Save Your Business Time

    With the advancement of AI, some businesses are hopping on the movement and riding the wave. AI has proven that it is here to stay, gaining traction with all businesses. Its capabilities are increasing and access is growing. If you’re wondering how this affects your business, or how to implement AI, we’ve narrowed down the…

  • Looking for a Website Designer or Developer? How to Make the Right Decision for You!

    Looking for a Website Designer or Developer? How to Make the Right Decision for You!

    The pandemic put a lot of pressure on finding ways to generate income. In our industry alone, thousands of people have popped up claiming to be expert web developers, but lack basic, fundamental knowledge to create lasting, functional, and efficient websites. We’ve been in the industry long enough to provide some insight on choosing the…

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