Let us start by saying Google Analytics (GA) and Google Search Console (GSC) are both equally important. Now, the purposes they serve are completely different, and depending on what your business needs are will determine which program to use.
Google Analytics provides detailed, user-oriented information such as website user traffic, visitor demographics, user devices, and session statistics. Identifying trends and patterns from users’ engagement with your website will help you create specific, targeted marketing campaigns.
Google Search Console
Google Search Console is a search engine performance tool that monitors information such as how your website appears in search results, which keywords are driving traffic, and any technical issues that may be affecting your site’s visibility and SERP presence. GSC is great for site engagement data such as bounce rate and ecommerce conversion rate.
Which one should I use?
That depends. Quartz and Clay utilizes the results from both Google Analytics and Google Search Console. Both tools analyze different metrics, enabling you to gain valuable insights about your site in the eyes of your visitors (GA) as well as Google(GSC). When used in conjunction, both GA and GSC can help optimize your SEO strategy, allowing you to make informed decisions about your keywords, page optimization, user experience and more. This provides you with a significantly more complete picture of your site’s performance, enabling you to make data-backed decisions for better results.
For help on how to implement Google Analytics and/or Google Search Console, contact the Quartz and Clay team today.